Imogen Matthews

Case Study: IMA / Imogen Matthews Books

Included: Squarespace website design, branding, copywriting, photography and SEO 

I was first approached by Imogen Matthews, a skilled beauty industry commentator, with a long career working in the beauty industry, to revamp her site to promote and sell her yearly in-depth report on the beauty industry, the Premium Market Report.

Imogen wanted a website that was less corporate and more personal. We started by refreshing her headshots from corporate photos taken in front of a white backdrop, to more casual photos of her taken in her house and garden where she usually works from. As with all of my shoots, Imogen received a full bank of photos, which she is using all around the world wide web.

Since then, she has shifted her focus and is now a successful historical fiction writer. We were able to use some photos from her initial photoshoot, and create a second website to promote her fiction work. You should definitely check out both sites, as well as Imogen’s books which have rave reviews on Amazon!